As I was watching the end of the Blues game last night, wondering if I should enjoy the victory (which is preferable: a meaningless two points or a better chance in the lottery?), one of the Blues ubiquitous “Bluenote” code commercials came on. You know the ones—the commercials where members of the team talk about “good being the enemy of great,” and saying the code means doing “whatever it takes.” When the season started, we didn’t know that “it” included having one of the worst power plays in the league. We also didn’t realize until later that while “good” might be the enemy of “great,” it is still damn close friends with “mediocre.” Why were these commercials still running at this point in the year? What could they be generating for the team: increased revenue and greater ticket sales, or increased sarcasm and reduced credibility? It seems the big three sports teams in St. Louis put all of their advertising eggs into one single campaign, and stick with it regardless of a team’...
Baseball, Hockey, Soccer, College Basketball & Football, and a little Cricket.